Rosa Rosal 2012 Gawad Plaridel

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Gawad Plaridel – The University of the Philippines (UP) College of Mass Communica-tion (CMC) is pleased to announce the recipient of the 2012 UP Gawad Plaridel in the person of Florence Danon Gayda, better known as Rosa Rosal. Rosal was chosen for her outstanding contributions to the broadcasting industry, particularly in the field of television. An accomplished film and television actress whose career spans six decades. Rosal is best known for her tireless work with the Philippine Red Cross serving as a volunteer-member for its blood program in the 1950s and later elected to its Board of Governors in 1965. She has been in the board up to the present. Her committed philanthropic work led to her receiving the 1999 Ramon Magsaysay Award for Public Service. The UP CMC is honoring Rosal with the 2012 Gawad Plaridel for her contribution to the Philippine television industry, particularly in affecting media for public service. Rosal utilized her popularity and successfully employed television to benefit the less fortunate without fanfare and sensationalism. Her public service program has set the standard for genuine public service in the television industry. Ms. Rosal’s unquestionable integrity, unceasing and genuine volunteerism, and tireless humanitarian work and advocacy epitomize the value that other public persons have forgotten or taken for granted.

The Gawad Plaridel award comes with a trophy specially designed by National Artist, Dean Napoleon Abueva, which will be awarded to Ms. Rosal by UP president Alfredo Pascual and UP Diliman chancellor Caesar Saloma in ceremonies on July 31 at 2 p.m. at the UP Film Institute Film Center’s Cine Adarna. Ms. Rosal will deliver a lecture on using television for public service and humanitarian work during the ceremonies. Established by the UP CMC, the annual UP Gawad Plaridel recognizes Filipino media practitioners who have excelled in any of the media (print, radio, film, and television) and have performed with the highest level of professional integrity in the interest of public service. Its roster of honorees include Eugenia Duran-Apostol (2004), Vilma Santos (2005), Fidela “Tiya Dely” Magpayo (2006), Cecilia “Cheche” Lazaro (2007), Pachico Seares (2008), Kidlat Tahimik (2009) and Eloisa “Lola Sela” Canlas (2011). – Tribune, June 22 2012 (READ MORE)

“…In an interview with ABS-CBN News, Rosal said she is truly grateful to be given the award because all she really wanted was to be of help to other people. “Noon ang gusto ko lang makakuha ng maraming dugo at pera para sa Red Cross. Iyan ang aking pangarap sa buhay. I hope the government would have a steady income for the blood donors,” she said. “Hindi ko na kailangan ng title. Ang importante sa akin, anong maitutulong natin sa bayan kagaya ng blood donation,” she added. Rosal also said she is hoping her legacy will live on even when she passes away. “The Lord can take me home anytime… sana kahit mamatay na ako, may mga magpapatuloy nitong legacy na iniwanan ko. I have no regrets in my life. I have so much blessings. Sana may mga kabataan na artista na susunod sa yapak ko,” she said. During the awarding ceremony held in UP, Rosal received her trophy, which was designed by National Artist Napoleon V. Abueva. It was awarded to her by UP president Alfredo E. Pascual and UP Diliman chancellor Caesar A. Saloma. Last year, the award was given to Eloisa C. Canlas (a.k.a. Lola Sela) for her outstanding contributions in the field of radio…” – ABS-CBN News, Jul 31 2012 (READ MORE)

Red Cross – “…She now wears braces to hold her body (I’m afraid that she’s getting frailer and frailer) and her knees got all worn out from soliciting contributions for the Red Cross. Do you think she is charging any government agency to reimburse her for her medical bills? That is after giving all her life to charity — and after being there in the middle of a calamity (typhoons, earthquakes, name it) or even those EDSA revolutions. That was the only headache she gave her late mother, who had always feared for Rosa Rosal’s safety during these emergency cases and crises. Her mother and then, later, daughter Toni Rose Gayda, would always want her to just stay put at home when there was danger outside, but she would find a way to escape and her loved ones would just see her on TV riding an amphibian tank – like that time during the great flood that hit Central Luzon in 1972…” – Butch Francisco (READ MORE)

The Roles – “…Two memorable scenes in Filipino movies. Rosa Rosal, as the proverbial prostitute with a golden heart in Bert Avellana’s “Anak Dalita,” being confronted by a jealous Tony Santos. Avellana’s camera seamlessly tracking Tony Santos as he demands where Rosal had been and the near-frozen close-up of that pair of grief-stricken, haunting eyes of arguably the finest dramatic actress that has ever graced the local screen. In sharp contrast is the practically static camera work of Behn Cervantes as Rosal stands behind Roberto Arevalo, her hands on his shoulders as they both contemplate the inexorable unfolding of the doomed sugar plantation workers’ uprising in “Sakada.” Those heart-wrenching eyes again, seeing in the morrow a repetition in the son of the tragedy that has befallen the father…” – Sol Jose Vanzi (READ MORE)

Remarkable Legacy “…Rosa Rosal She may have made it to the top on a stack of villainess roles making life miserable for the leading lady but she made so many films for LVN Pictures and became extremely popular that no less than a fan magazine declared her the year’s top movie queen so early in her career. And today, Rosa Rosal will be the one member of entertainment who will leave a most remarkable legacy, not only as a performer, but as a humanitarian as well (after all, she is a Ramon Magsaysay awardee and recently voted Reader’s Digest’s Most Trusted). There is no greater way to be remembered than the option she took and this was to do charity work…” – Butch Francisco (READ MORE)

Five Days Bride – “…I was married for five days only,” she says bravely, with none of the sadness, much less bitterness, she has every right to still feel. “He looked like Clark Gable, this American-Polish man who was a very good pilot. His name was Walter Gayda. We met in Hong Kong. I had long black hair and a 22-inch waistline. After three months of courtship, we got married. I was 28, he was 15 years older.” If the name of the church was a portent of things to come, then the union was doomed from the start. They wed at the church of Our Lady of Sorrows. No invites were sent out, only phone calls were made. But Rosa Rosal was already a big star then and her celebrity ensured that the church was packed to the brim. She remembers a statue falling because of the crowd that had gathered. “It was a bad omen,” she says, shaking her head. When Walter Gayda saw the crowd, he turned to his very new bride and told her, “I will take you to Hawaii.” They honeymooned at the Bayview Hotel and flew out after one day. As the plane hovered over the landing strip in Hawaii they looked out their plane window, wondering why there were photographers waiting. For whom, the newlyweds wondered. As it turned out, the press people were looking out for her. This displeased Walter Gayda all over again, although his new bride had yet to find out just how much. As we talk, Tita Rose gives more random details of her very brief marriage. “The straw that broke the camel’s back was a TV guesting while we were there. I remember going back to the hotel after appearing on the show and he was very, very cold. I could not understand where that coldness was coming from. The next day, I woke up early. I looked for Walter because we were going to have breakfast together, or so I thought. His friend went up to me and said, “Rose, pack your bags. Don’t call him anymore, he has left you…” – Lucy Gomez (READ MORE)

On Vilma Santos – “…Si Vilma ang isa sa madalas magpadala ng tulong kapag may mga pangangailangan o project kami sa Red Cross at Damayan. Iilan lang ang katulad niya na kusang tumutulong na hindi na kailangan pang ipaalam sa publiko…” – Global Vilmanians (READ MORE)


  • Aside from sharing the name “Rosa,” Gawad Plaridel Awardees, Rosa Rosal (2012) and Vilma Santos (2005) are Kapangpangans.
  • Both Rosa Rosal and Vilma Santos co-starred with the late Tony Santos Sr and earned critical success. Rosal for Biyaya ng Lupa and Santos for Sister Stella L.
  • In 2010, a survey proclaimed Rosa Rosal as the most trusted woman in the Philippines, not too far behind is Vilma Santos at number 17.
  • Even with her long years of public services, Vilma Santos admitted she’s still not as deserving as Dolphy and Rosa Rosal for the National Artist honors and suggested this honor be given to the two ahead of her.
  • Public servants, Rosa Rosal and Vilma Santos received a doctorate Degrees of Humanities honoris causa, Rosal from Far Eastern University (2005) and Santos from the University of Northeastern Philippines (2009) and the Lipa City Public College (2005).
  • Rosa Rosal is the mother of TV host Toni Rose Gayda while Vilma Santos is the mother of TV host Luis Manzano.
  • In 1993 Rosa Rosal appeared in TV drama series, Maala-ala Mo Kaya, entitled “Baby Picture.” Thirteen years after, Vilma Santos appeared in the same drama series. The episode was titled, “Regalo.”
  • In 1947, Rosa Rosal was cast opposite Leopoldo Salcedo in Kamagong (1947), her first film. In 1977, Vilma Santos was cast together with Leopoldo Salcedo in Burlesk Queen, her milestone career transformation.
  • Rosa Rosal recieved the FAMAS Best Actress in 1955 for Sonny Boy, while Vilma Santos received her first FAMAS Best Actress in 1972 for Dama de Noche.
  • In 1976, Rosa Rosal did Behn Cervantes’s Sakada, a socio-political film which was banned by the martial law government of President Ferdinand Marcos (It was shown finally in 2005). In 1984, Vilma Santos did Mike de Leon’s Sister Stella L, a socio-political film shot post-martial law and the ending era of the Marcos administration. Both Sakada and Sister Stella L are about labour unrest.
  • Rosa Rosal did “Balintataw,” a drama series on ABC-5 (now TV5) in the 1960’s and “Iyan ang Misis Ko,” a family-oriented sitcom with Ronald Remy in 1970’s. Also in the 70’s, Vilma Santos did “Dulambuhay ni Rosa Vilma” on ABS-CBN 2 and a several musical variety shows. Both artists, received Ading Fernando Lifetime Achievement Award for television body of work, Rosal in 2008 and Santos in 1998.

Florence Danon Gayda (born October 16, 1931), better known as Rosa Rosal, is a FAMAS award-winning Filipino film actress dubbed as the “original femme fatale of Philippine cinema”.[1][2] She is also known for her work with the Philippine National Red Cross. For her humanitarian activities, she received the 1999 Ramon Magsaysay Award for Public Service,[3] an award widely considered as Asia’s Nobel Prize.[4][5][6] She is the mother of TV host Toni Rose Gayda. – Wikipedia (READ MORE)

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