Endorsing Eskinol

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Endorsing Products – “…Vilma Santos started endorsing products in the early ‘70s and the first product she sold on TV I remember was Tanduay – the wholesome edition. (There was a sexy version with Rosanna Ortiz). Then, there were those beautiful Lux commercials, one of which was shot in an old church in Nagcarlan, Laguna. After that came the Fita ad where she hosts a children’s party for a niece who tells her, “Tita Vi, I am so happy. Thank you!” The one product she endorsed the longest, of course, was Eskinol. Her career at this point was charted very well. It was around this period when she did the Darna series, “Takbo, Vilma, Dali!” and other blockbuster hits. In 1975, she made a rather daring move that called for her to come out in a twopiece swimsuit. This was in “Nakakahiya” where she was involved in a May-December affair with Eddie Rodriguez…” – Butch Francisco, The Philippine Star, Nov 04 2003 (READ MORE)

Eskinol Cinematographer – “…Direk Marilou was like a mother to me, especially on the set of ‘Baby Tsina.’ I remember that she would always bring for the cast members pandesal and Spanish sardines, which we ate before shooting. “I love her and her husband, Direk Manolo, who I always requested to be my cinematographer in all of my Eskinol commercials before. “The last time I saw Direk Marilou was at the wake of actor Johnny Delgado. She was already sick then. She was a fighter. She told me, “kaya ko ‘to! I pray for her family and for the eternal repose of her soul…” – Marinel Cruz, Philippine Daily Inquirer, Oct 09 2012 (READ MORE)

Costliest Commercial – “Vilma Santos renews her contract with Metro Drugs Inc. manufacturers and distributors of the popular Eskinol line of beauty products. This year marks the eight year the actress will portray the glamorous Eskinol Girl, a role and image she has kept as the product’s longest-reigning model. The new Vilma Santos Eskinol commercial is a multi-million peso productions, perhaps the costliest commercial produced to date. Santos will receivea hefty talent fee, reportedly the highest of its kind so far in the industry.” – JC Nigado, Manila Standard, 08 Dec 1987 p11 (READ MORE)

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